On the international motorway link between Belgium and France, the new building constitutes a landmark of the Renson company. Between two elevated disks, with a length of 380 m, this representative ‘line mark’ offers space for product exhibition, training, R&D, offices and production for the Outdoor and Screens departments. From the E17 near Nazareth, the showroom and offices have very good visibility because these floors are elevated above ground level. Part of the new production area will also be installed behind this façade, affording the building a recognisable look. The showroom extends to the end of the building, where it is integrated in the landscape.
The products exhibited in the showroom will be from Renson Outdoor Living as well as from other players of high-quality outdoor products such as garden furniture, Jacuzzis, outdoor kitchens and garden lighting etc. This is to immerse visitors in a dream world where all elements in the garden are arranged as a total experience. The collaboration project is part of the Outdoor Experience Center and bears the name NOA.