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Client(s)Immo Renson Prijkels
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Construction siteKruisem
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Project architectEdwin Remmerie
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Architect teamAnke Vandenbempt
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Interior teamWim Heyninck, Gitte Anthonissen
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Partner(s)Embo Architecten (Industrial building)
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Main contractorStadsbader (Structural work)
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Competition2015
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Year2019-2022
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StatusRealised
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Related architecture project
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Related websites
On the international motorway link between Belgium and France, the new building constitutes a landmark of the Renson company. Between two elevated disks, with a length of 380 m, this representative ‘line mark’ offers space for product exhibition, training, R&D, offices and production for the “Outdoor living” department. From the E17 near Nazareth, the showroom and offices have very good visibility because these floors are elevated above ground level. Part of the new production area will also be installed behind this façade, affording the building a recognisable look. The showroom extends to the end of the building, where it is integrated in the landscape.
In the indoor and outdoor showroom, the Renson Outdoor Living products will not be displayed “in isolation”, but in numerous scenes combined with other high-quality outdoor products such as garden furniture, jacuzzis, outdoor kitchens, garden lighting … This is to immerse visitors in a dream world where all elements in the garden are attuned to each other as a total experience. This collaborative project is called NOA.
Tomorrow's highways are the backbones of new urbanism, statements, landmarks and linemarks. Architecture as a 380 meter long pavilion and billboard by Renson Outdoor Experience.
